Be your own. It’s the concept behind the brand and the reason our athletes train and compete with the fury they do. Our athletes don’t get into the ring, onto the track or into the water to impress others and hope they hear someone tell them that they have “heart”. They already know they have it, that’s why they’ve been training for months and years and on any given day are already up sweating before the average person’s alarm goes off. Instead, our athletes do it for themselves, for the love of sport. We just make sure they look good.